How to Solve the Skilled Labor Shortage in Construction.
The construction industry is facing a major challenge: a shortage of skilled labor. Many companies are struggling to find enough workers to complete projects on time, and the problem is only getting worse.
According to the Associated General Contractors of America (AGC), 80% of construction firms report difficulty in hiring skilled laborers. The U.S. Bureau of Labor Statistics (BLS) predicts that nearly 41% of the current workforce will retire by 2031, worsening the labor gap.
This shortage leads to delayed projects, increased labor costs, and lost revenue. But waiting for the problem to fix itself isn’t an option. Instead, smart construction businesses are finding ways to attract, train, and retain skilled workers.
If you want to stop turning down jobs and start scaling your business, here’s how you can solve the labor shortage in your company.
1. Change the Perception of Construction Work
One of the biggest reasons younger generations aren’t entering the industry is the outdated perception of construction as low-paying, physically exhausting, and offering
no career growth. You need to change the narrative to make it more appealing.
✅ Showcase Career Growth – Emphasize that construction isn’t just a job—it’s a career. From apprenticeships to project management, highlight the long-term opportunities. (See why trade jobs are the future)
✅ Use Social Media – Younger generations are on Instagram, TikTok, and LinkedIn. Share videos of successful young tradespeople, highlight competitive wages, and show how rewarding the work can be. (Check out how this company recruits via TikTok)
✅ Engage with High Schools & Trade Schools – Offer internships, visit career fairs, and speak to students about how construction offers job security, good pay, and career advancement. (The role of vocational schools in construction hiring)
2. Build Your Own Skilled Workforce
Instead of waiting for the "perfect" workers to apply, create them. Many people are willing to learn but need the opportunity.
✅ Offer Paid Training & Apprenticeships – Provide on-the-job training and upskilling programs. You’ll attract
more applicants and ensure they meet your standards. (How apprenticeship programs can solve the labor shortage)
✅ Partner with Trade Schools & Community Colleges – Work with schools to create direct pipelines of students into your company. Offer job placements, mentorship programs, and scholarships.
✅ Mentor & Retain – New workers need guidance. Pair them with experienced employees so they stay engaged and develop skills faster. (The impact of mentorship in skilled trades)
3. Improve Work Conditions & Benefits
Younger workers expect more from their jobs—not just in pay but in work culture and conditions. If your company has a reputation for being “old school” or exhausting, it’s time to adapt.
✅ Offer Competitive Wages & Benefits – Pay matters. Make sure your wages are in line with or above industry standards. Consider offering health benefits, retirement plans, or even sign-on bonuses. (Average construction salaries in the U.S.)
✅ Prioritize Safety & Technology – Younger workers value workplaces that prioritize safety and efficiency. Invest in better
tools, safety gear, and technology to make the job easier and more appealing. (How technology is transforming construction)
✅ Create a Positive Work Culture – Toxic workplaces drive people away. Encourage teamwork, offer incentives for performance, and recognize hard work to boost morale. (How culture affects retention)
4. Modernize Your Hiring & Recruiting Strategy
Traditional hiring methods don’t work anymore. You won’t find young workers through newspaper ads or waiting for them to walk in. Instead, meet them where they are.
✅ Use Social Media & Digital Ads – Run job ads on Facebook, Instagram, and even TikTok. Show videos of job sites, employee testimonials, and benefits to attract applicants. (Why TikTok is a game changer for hiring)
✅ Make Applying Easy – Many potential workers won’t apply if the process is complicated. Allow applications via text, short forms, or even video submissions to speed up hiring. (Best hiring practices in construction)
✅ Leverage Employee Referrals – Your current workers know others in the industry. Offer bonuses for successful referrals to encourage them to bring in new talent.
5. Build a Strong Employer Brand
Your company’s reputation matters. Skilled workers want to work for companies that treat them well and offer good opportunities.
✅ Share Employee Stories – Post testimonials and videos of happy employees talking about why they enjoy working for your company.
✅ Engage in the Community – Sponsor local events, support vocational programs, and show that your company is an industry leader that values its workers.
✅ Highlight Your Projects – Show off your best work on social media, your website, and job listings. Workers want to be part of something big and meaningful.
The labor shortage isn’t going away on its own. The companies that adapt and take action now will be the ones that continue growing—while others struggle to find workers.
By making your company more attractive, modernizing your hiring process, and investing in training, you can build a steady pipeline of skilled workers and stop losing jobs due to labor shortages.
🚀 Need help attracting more workers and positioning your company as the best place to work? Let’s talk. Contact me Here
